I’m an integrated brand strategist with a background in media, and a foreground in creative.
I believe strategy is at its most powerful when it’s at its broadest. When we break down artificial industry siloes, and look at the whole problem.
I’ve brought brand thinking into media strategy, and comms thinking into brand strategy.
I break down walls to (re)define the problem, and make our collective thinking bigger.
Client experience
I've developed strategic thinking that's helped scale ups to scale, modernised legacy brands, connected clients with new audiences, and proven when it all works.
I have a more than 12 years of experience covering big, small, global and domestic brands across many categories - and have won awards for it.
Campaign Platform Development
Audience insight deep dives
Things I can help with
The wonderful thing about strategy is that every project is different, but here are some of the things I often find myself doing for clients.
Comms + Campaign architecture
Building the business case
Supporting creative development
Measurement frameworks
Consumer journey mapping
Media & creative team integration
Working with me
“Very few, in my experience, truly excel, and have gravitas, across the strategy trifecta of brand, media and creative. Tim is not only brilliant at each, separately, but also naturally threads the three together, with the perfect balance of vision and rigour.”
— Stuart Smith, Anomaly CSO
“I often wanted him in creative reviews before the full team review because he has this brilliant knack of being able to articulate what a creative idea is and isn’t doing, straight off the bat - and even for the earliest of early thought starters.
Not worked with many people who can do that”
— Jack Denyer, Creative Director
“Tim is one of the best strategists I’ve had the pleasure of working with.
He’s an exceptional strategy all-rounder, with a brilliant grasp of brand fundamentals. An excellent practitioner, Tim can expertly navigate the entire planning process—whether setting a long-term strategic ambition for the brands he works on or delivering sharp, tactical thinking that helps ideas cut through.”